Monday, October 20, 2008

Das Neues Media

Obama winning the Presidency means that the traditional media has been enveloped by the internet. They are no longer the out-front player in the game of filtering information. They are part of the mosaic, but not the whole game, Not the way they think they are or expect to be treated. The popular perspective has been diffused into too many directions.
They will push their narrative, but there will be a growing counter-narrative. To the extent tat they are as yet incapable of understanding this new media environment, their utility will increasingly diminish.
Low information people who hang on the Fox and Rush, etc., will become increasingly isolated and paralyzed. Some may strike out, but their ability to adapt as a permanent and shrinking minority will force a crisis of faith.

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